Route Maps
Our Distribution network is based on custom made Route Maps. It is a practical alternative to 'GPS' and 'Random Map Generation'. The area is divided into 'Campaigns' and 'Streets', based on Proximities and Demographic Types. Campaigns are embedded in the Map.
Houses on the street are counted. Starting and Ending points are marked to facilitate the on-site data collection. The data collection report is integrated with the Route Map for documentation.
Daily Briefing
Daily, after the on-site data collection, the Contractor sends a report to the Franchisee and the Company. A brief is sent to the Client, if agreed via SMS/ E-mail with the Campaign and the street data have been collected.
The entire team can keep an eye on the data collection process, especially for map integrated, objective oriented and feedback based data collection.
The Collected Data
Our documentation is DDI Metadata by the standard in .xlsx files. However, we share data in .txt, .rtf, .pdf formats.
The Franchise and their team document the collected data on a daily basis. We use the latest tools to process our data to keep it as flexible as we can, that it can be mined at the best way possible.
We undertake in-house Data Documentation exclusively for our clients on separate terms and conditions.
Confirming Collection
Our franchises/ supervisors conduct backchecking at random targets in the selected streets to confirm that Data collection has been taking place. Back Checking will be done mostly on the same day or within 3 working days.
We can hand over the Back check details to the client if it has been agreed with the client. We do not use a third party back checking service over the phone.
It imparts a better accountability.
The Documented Data
The Franchisee conduct an inspection on their own for any discrepency noticed and initiate the data formatting, data sorting, removing duplicate data,
data correction, data enrichment, contact discovery, data accuracy validation and data privacy compliance verification.
Once the verification has been done, the data is archived for sharing. After the safety checkings, the data files are transfered.
..for the future
Each Data Collection campaign is unique. Time, environment and mindsets act heavily on consumer behaviour. Let's sit for a chat. A brainstorming session might save us a lot of time, effort and money.
From Assessment, Collection, validation, documentation to sharing we need to reserve room for improvement! Collective experience, views, suggestions and solutions are shared mutually to strategise future Data Collection Campaigns.